If you asked a record executive right now what the greatest threat to their industry was, they would answer with two words: File sharing. According to the powers that be, this evil act can only be ranked along with genocide, conning little old ladies out of their fortunes, and double dipping a tortilla chip at parties. While the labels scramble to put a stop to it, the consumers have of course embraced it whole heartedly. Free is a very powerful price point.